Google’s Special Program To Help Small-town Startups

New Delhi: Google on Wednesday announced the launch of the Startup School India initiative to enable startups in India’s smaller cities to meet challenges. Google expects this program to benefit 10,000 startups operating in small and medium cities (Tier-2 and Tier-3).

Through this, an attempt will be made to integrate the collected information into a systematic curriculum to enable the startups to meet the challenges.

Giving information about this in a blog post, Google said that in this nine-week ‘online’ program, its representatives will interact with the actors of startup companies. These will include startups related to fintech, business-to-business (B2B), business-to-consumer e-commerce (B2C), language, social media, and networking, besides ‘job search’. There are currently around 70,000 startups in India and it is the third-largest center for startups in the world.

In the last few years, with many startups turning into successful businesses, the trend of young entrepreneurs has also increased towards it. The special thing is that along with big cities like Bangalore, Delhi, Mumbai, and Hyderabad, small cities like Jaipur, Indore, and Gorakhpur are not far behind in terms of startups. At present, nearly half of the total startups are located in smaller cities.

Along with this, Google also said that about 90 percent of startups fail in the first five years. Mismanagement of cash, mismanagement of demand assessment, ineffective feedback, and lack of leadership has been the reasons for this failure.

Google said that to help startups overcome these flaws, a program called Startup School India is being launched. In this, startup founders can take advantage of the experience associated with successful businesses.